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Futurist Derek Woodgate, President, The Futures Lab

COLUMN = FUTURISTS

Futurist and author Derek Woodgate is the CEO of The Futures Lab, a futures-based consultancy based in Atlanta, with six satellite offices around the world. The firm specializes in creating future potential for major corporations and institutions, especially in the fields of entertainment, media, culture, communications, and new communities.

He spent nine years as a British diplomat, and 13 years as a corporate executive, and is an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.”

He is also involved in integrating creative industries into urban/community development and future living spaces. His work on “remix” lifestyles in terms of archetypes, behavior, and identity was reflected in his renowned reworking of Maslow’s Hierarchy of Needs, and has been applied by a number of clients of The Futures Lab.

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

Woodgate has also served as chief creative officer for Plutopia Productions, Inc.—a future-focused entertainment and event-production company where he produced dozens of public events, including: The Science of Music, The Future of Home, The Future of Sustainable Living, Future Living Systems, The Future of Play, The Future of Imagination, and FutureMusic Summit 2012. He also produced events for SXSW, including the Chilean Showcase.

Derek’s books include:

  • Future Flow (2013), with a preface by DJ Spooky
  • Future Frequencies (2004) hailed as “creating a unique paradigm in the professional futurist field”
  • Calling The Toads—A Burroughs Compendium (1999), co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg, and Douglas Brinkley.

View Woodgate’s speaking topics and speaking events here.

To book Derek for a speaking event, click here.

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

– Martin Luther King Jr.

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

If you do work that you love, and the work fulfills you, the rest will come.”

– Oprah Winfrey

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

– Steve Jobs

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

– Joseph Campbell

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

Never never never never give up.”

– Winston Churchill

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

– J.J. Van Der Leeuw, The Conquest of Illusion

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

Do one thing every day that scares you.”

– Eleanor Roosevelt

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

You may ask me for anything you like except time.”

– Napoleon

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

– Charles R. Swindoll

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

No man will make a great leader who wants to do it all himself, or to get all the credit for doing it”

– Andrew Carnegie