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Futurist Derek Woodgate, President, The Futures Lab

COLUMN = FUTURISTS

Futurist and author Derek Woodgate is the CEO of The Futures Lab, a futures-based consultancy based in Atlanta, with six satellite offices around the world. The firm specializes in creating future potential for major corporations and institutions, especially in the fields of entertainment, media, culture, communications, and new communities.

He spent nine years as a British diplomat, and 13 years as a corporate executive, and is an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.”

He is also involved in integrating creative industries into urban/community development and future living spaces. His work on “remix” lifestyles in terms of archetypes, behavior, and identity was reflected in his renowned reworking of Maslow’s Hierarchy of Needs, and has been applied by a number of clients of The Futures Lab.

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

Woodgate has also served as chief creative officer for Plutopia Productions, Inc.—a future-focused entertainment and event-production company where he produced dozens of public events, including: The Science of Music, The Future of Home, The Future of Sustainable Living, Future Living Systems, The Future of Play, The Future of Imagination, and FutureMusic Summit 2012. He also produced events for SXSW, including the Chilean Showcase.

Derek’s books include:

  • Future Flow (2013), with a preface by DJ Spooky
  • Future Frequencies (2004) hailed as “creating a unique paradigm in the professional futurist field”
  • Calling The Toads—A Burroughs Compendium (1999), co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg, and Douglas Brinkley.

View Woodgate’s speaking topics and speaking events here.

To book Derek for a speaking event, click here.

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

Instead of loving your enemies, treat your friends a little better.”

– Edgar W. Howe

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

– Erica Jong

By your stumbling the world is perfected.”

– Sri Aurobindo

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

Don’t follow your dreams. Chase them.”

– Richard Dumb

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

Be bold and mighty forces will come to your aid.”

– Basil King

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

The journey is the reward.”

– Greg Norman

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

– Steve Jobs

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

– Bob Dylan

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

Why am I whispering when I have something to say?”

– Eve Ensler

The great use of life is to spend it on something that will outlast it.”

– William James

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

That man is richest whose pleasures are the cheapest.”

– Henry David Thoreau

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

The only way to compel men to speak good of us is to do it.”

– Voltaire

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker