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Futurist Derek Woodgate, President, The Futures Lab

COLUMN = FUTURISTS

Futurist and author Derek Woodgate is the CEO of The Futures Lab, a futures-based consultancy based in Atlanta, with six satellite offices around the world. The firm specializes in creating future potential for major corporations and institutions, especially in the fields of entertainment, media, culture, communications, and new communities.

He spent nine years as a British diplomat, and 13 years as a corporate executive, and is an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.”

He is also involved in integrating creative industries into urban/community development and future living spaces. His work on “remix” lifestyles in terms of archetypes, behavior, and identity was reflected in his renowned reworking of Maslow’s Hierarchy of Needs, and has been applied by a number of clients of The Futures Lab.

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

Woodgate has also served as chief creative officer for Plutopia Productions, Inc.—a future-focused entertainment and event-production company where he produced dozens of public events, including: The Science of Music, The Future of Home, The Future of Sustainable Living, Future Living Systems, The Future of Play, The Future of Imagination, and FutureMusic Summit 2012. He also produced events for SXSW, including the Chilean Showcase.

Derek’s books include:

  • Future Flow (2013), with a preface by DJ Spooky
  • Future Frequencies (2004) hailed as “creating a unique paradigm in the professional futurist field”
  • Calling The Toads—A Burroughs Compendium (1999), co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg, and Douglas Brinkley.

View Woodgate’s speaking topics and speaking events here.

To book Derek for a speaking event, click here.

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

Passion makes perfect.”

– Eugene Biro

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

The only way to compel men to speak good of us is to do it.”

– Voltaire

The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

– J.J. Van Der Leeuw, The Conquest of Illusion

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

The music is all around us. All you have to do is listen.”

– August Rush

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

– Marilyn vos Savant

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Ripeness is all.”

– William Shakespeare

That man is richest whose pleasures are the cheapest.”

– Henry David Thoreau

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Traveling is one way of lengthening life, at least in appearance.”

– Benjamin Franklin

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

– Suzy Welch

You only live once. But if you do it right, once is enough.”

– Mae West

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

If it isn’t good, let it die. If it doesn’t die, make it good.”

– Ajahn Chah

Don’t follow your dreams. Chase them.”

– Richard Dumb

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

– Charles Brower, Advertising Hall of Fame