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Futurist Derek Woodgate, President, The Futures Lab

COLUMN = FUTURISTS

Futurist and author Derek Woodgate is the CEO of The Futures Lab, a futures-based consultancy based in Atlanta, with six satellite offices around the world. The firm specializes in creating future potential for major corporations and institutions, especially in the fields of entertainment, media, culture, communications, and new communities.

He spent nine years as a British diplomat, and 13 years as a corporate executive, and is an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.”

He is also involved in integrating creative industries into urban/community development and future living spaces. His work on “remix” lifestyles in terms of archetypes, behavior, and identity was reflected in his renowned reworking of Maslow’s Hierarchy of Needs, and has been applied by a number of clients of The Futures Lab.

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

Woodgate has also served as chief creative officer for Plutopia Productions, Inc.—a future-focused entertainment and event-production company where he produced dozens of public events, including: The Science of Music, The Future of Home, The Future of Sustainable Living, Future Living Systems, The Future of Play, The Future of Imagination, and FutureMusic Summit 2012. He also produced events for SXSW, including the Chilean Showcase.

Derek’s books include:

  • Future Flow (2013), with a preface by DJ Spooky
  • Future Frequencies (2004) hailed as “creating a unique paradigm in the professional futurist field”
  • Calling The Toads—A Burroughs Compendium (1999), co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg, and Douglas Brinkley.

View Woodgate’s speaking topics and speaking events here.

To book Derek for a speaking event, click here.

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

Luck is what happens when preparation meets opportunity.”

– Seneca

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”

– Eleanor Roosevelt

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

A discovery is said to be an accident meeting a prepared mind.”

– Albert Szent-Gyorgyi

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

If it isn’t good, let it die. If it doesn’t die, make it good.”

– Ajahn Chah

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

– Nolan Bushnell, founder, Atari

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

The journey is the reward.”

– Greg Norman

Why am I whispering when I have something to say?”

– Eve Ensler

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

– Bob Dylan

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle