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Futurist Derek Woodgate, President, The Futures Lab

COLUMN = FUTURISTS

Futurist and author Derek Woodgate is the CEO of The Futures Lab, a futures-based consultancy based in Atlanta, with six satellite offices around the world. The firm specializes in creating future potential for major corporations and institutions, especially in the fields of entertainment, media, culture, communications, and new communities.

He spent nine years as a British diplomat, and 13 years as a corporate executive, and is an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.”

He is also involved in integrating creative industries into urban/community development and future living spaces. His work on “remix” lifestyles in terms of archetypes, behavior, and identity was reflected in his renowned reworking of Maslow’s Hierarchy of Needs, and has been applied by a number of clients of The Futures Lab.

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

Woodgate has also served as chief creative officer for Plutopia Productions, Inc.—a future-focused entertainment and event-production company where he produced dozens of public events, including: The Science of Music, The Future of Home, The Future of Sustainable Living, Future Living Systems, The Future of Play, The Future of Imagination, and FutureMusic Summit 2012. He also produced events for SXSW, including the Chilean Showcase.

Derek’s books include:

  • Future Flow (2013), with a preface by DJ Spooky
  • Future Frequencies (2004) hailed as “creating a unique paradigm in the professional futurist field”
  • Calling The Toads—A Burroughs Compendium (1999), co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg, and Douglas Brinkley.

View Woodgate’s speaking topics and speaking events here.

To book Derek for a speaking event, click here.

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

Do one thing every day that scares you.”

– Eleanor Roosevelt

The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

A discovery is said to be an accident meeting a prepared mind.”

– Albert Szent-Gyorgyi

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

Always be on the lookout for the presence of wonder.”

– E.B. White

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

When a dog runs at you, whistle for him.”

– Henry David Thoreau

The great use of life is to spend it on something that will outlast it.”

– William James

Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.”

– Noela Evans

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

You only live once. But if you do it right, once is enough.”

– Mae West

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

Luck is what happens when preparation meets opportunity.”

– Seneca

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

– Robert Fritz

Always bear in mind that your own resolution to succeed is more important than any one thing.”

– Abraham Lincoln

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

– Charles Darwin