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Futurist Derek Woodgate, President, The Futures Lab

COLUMN = FUTURISTS

Futurist and author Derek Woodgate is the CEO of The Futures Lab, a futures-based consultancy based in Atlanta, with six satellite offices around the world. The firm specializes in creating future potential for major corporations and institutions, especially in the fields of entertainment, media, culture, communications, and new communities.

He spent nine years as a British diplomat, and 13 years as a corporate executive, and is an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.”

He is also involved in integrating creative industries into urban/community development and future living spaces. His work on “remix” lifestyles in terms of archetypes, behavior, and identity was reflected in his renowned reworking of Maslow’s Hierarchy of Needs, and has been applied by a number of clients of The Futures Lab.

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

Woodgate has also served as chief creative officer for Plutopia Productions, Inc.—a future-focused entertainment and event-production company where he produced dozens of public events, including: The Science of Music, The Future of Home, The Future of Sustainable Living, Future Living Systems, The Future of Play, The Future of Imagination, and FutureMusic Summit 2012. He also produced events for SXSW, including the Chilean Showcase.

Derek’s books include:

  • Future Flow (2013), with a preface by DJ Spooky
  • Future Frequencies (2004) hailed as “creating a unique paradigm in the professional futurist field”
  • Calling The Toads—A Burroughs Compendium (1999), co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg, and Douglas Brinkley.

View Woodgate’s speaking topics and speaking events here.

To book Derek for a speaking event, click here.

Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.”

– Noela Evans

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing.”

– Maya Angelou

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

When a dog runs at you, whistle for him.”

– Henry David Thoreau

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

Inspiration and genius — one and the same.”

– Victor Hugo

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

– Nolan Bushnell, founder, Atari

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

The gem cannot be polished without friction; nor man perfected without trials.”

– Chinese proverb

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

If it isn’t good, let it die. If it doesn’t die, make it good.”

– Ajahn Chah

You must have chaos within you, to create a dancing star.”

– Frederic Nietzsche

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

Instead of loving your enemies, treat your friends a little better.”

– Edgar W. Howe

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

Never cut what you can untie.”

– Joseph Joubert

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

There is little success where there is little laughter.”

– Andrew Carnegie

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

– Charles R. Swindoll

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki