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Chefs Kim Alvarez, Owner, Avenida Restaurant

COLUMN = FOOD

As a graduate of Syracuse University’s restaurant management program and the two-year chef program at the Culinary Institute of America, cooking has been my passion since I was 7.

I clearly remember the day my mom enrolled me in a cooking class at Bloomingdale’s in Jenkintown, PA. It was Thanksgiving time, and our first assignment was to make homemade stuffing. I loved tearing the bread and combining it with the wet ingredients using my fingers. It was the best stuffing I had ever tasted, and every Thanksgiving I continue to make it for my family.

That’s what cooking is all about: bringing joy to family and friends through combining the best ingredients with some skill and a little magic. Now that my husband, Chef Edgar Alvarez, and I have children, we teach them to prepare the recipes that our grandmothers created. Rarely does a week go by when Emma doesn’t whip up a giant bowl of guacamole, or Alejandro doesn’t ask for some of Mom-mom’s matzoh balls.

I feel lucky to share the art of cooking with my kids and with my customers, too.

In my 25 years as a chef, I have had the privilege of working in some of the best kitchens in America, including Brad Ogden’s One Market in San Francisco and the Lark Creek Inn in Larkspur, CA, as the second-in-command at The Striped Bass under head chef Alison Barshack, and as head chef of Beaujolais in Philadelphia.

I also worked as a chef at several gourmet markets in Philadelphia, including Gerard’s and Patina.

At those establishments I learned not only how to prepare four-star meals, but how to lead other chefs so they enjoy coming to work each day. I also came to master what it means to truly take care of your guests.

We bring that to Avenida, and look forward to building a reputation as the go-to spot for fabulous Latin American cuisine in a family-friendly environment. We’ll look forward to seeing you soon!

ABOUT CHEF EDGAR ALVAREZ

Etched in my memory of growing up in Guatemala is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family. When breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

My mother was a truly amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food—just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to combine what I knew well with traditional pub-grub recipes. We served elegant comfort food that received rave reviews, and later several awards, from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

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I’m not afraid of storms,
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Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

There is a crack in everything, that’s how the light gets in.”

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It is not in the stars to hold our destiny but in ourselves.”

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Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

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Don’t think. Thinking is the enemy of creativity.”

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In three words I can sum up everything I’ve learned about life: it goes on.

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Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

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There is little success where there is little laughter.”

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Running that first shop taught me business is not financial science; it’s about trading.”

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The journey is the reward.”

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Don’t sit down and wait for the opportunities to come. Get up and make them!”

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Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

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‎No one is useless in this world who lightens the burden of another.”

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You only live once. But if you do it right, once is enough.”

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Destiny is a name often given in retrospect to choices that had dramatic consequences.”

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Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

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If you do not tell the truth about yourself
, you cannot tell it about other people.”

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To find what you seek in the road of life, leave no stone unturned.”

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Always be on the lookout for the presence of wonder.”

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My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

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That man is richest whose pleasures are the cheapest.”

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Whatever you do may seem insignificant, but it is most important that you do it.”

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If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

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Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

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Simplicity is the ultimate sophistication.”

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You must have chaos within you, to create a dancing star.”

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Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

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Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

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You must learn to be still in the midst of activity 
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The mind is everything. What you think, you become.”

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Practice kindness all day to everybody and you will realize you’re already in heaven now.”

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To be what we are, and to become what we are capable of becoming, is the only end of life.”

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You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

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A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

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The only way to compel men to speak good of us is to do it.”

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The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

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Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

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‎Excellence is to do a common thing in an uncommon way.”

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Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

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Happy are those who dream dreams and are ready to pay the price to make them come true.”

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The less effort, the faster and more powerful you will be.”

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Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

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Part of your destiny is to live in the zone of maximum satisfaction.”

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Opportunity is missed by most people because it is dressed in overalls and looks like work.”

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Nothing is a mistake. There’s no win and no fail. There’s only make.”

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Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

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