• Columnists

Catherine Keightley, Executive Director, Girls on the Run of NOVA

COLUMN = GIRLS ON THE RUN

With more than 17 years experience in marketing strategy, branding, membership, and customer programs, writer and PR expert Catherine Keightley excels at developing marketing strategies that meet and exceed revenue goals on challenging budgets and timelines.

She is currently the executive director of Girls on the Run of Northern Virginia, a position she began in June 2010 after spending nearly a decade working as an independent marketing consultant.

In that capacity, she worked as a pro bono partner with The Women’s Center to clarify its evolving mission and quantify revenue opportunities, as well as developed the year-end board of directors’ presentation.

She also co-wrote the Metropolitan Washington Council of Governments brochure to increase the number of foster parents enrolled in the Respite Foster Care program. The brochure was used to develop a radio script that resulted in a nearly 30 percent enrollment increase.

And Catherine developed new corporate positioning for InforMax, Inc., an international bioinformatics company, where she managed the roll-out of the new positioning in a variety of sales vehicles and branding initiatives.

Catherine also developed the brand platform for Leverage Computing and implemented the brand through traditional and online marketing programs. And she designed and wrote the content for the Metropolitan Institute for Plastic Surgery website (www.metplasticsurgery.com) in order to better align the website with new corporate positioning.

Previously, Catherine worked for ObjectVideo in Reston, VA, as its director of marketing. In that position, she helped develop, write, and present to the board of directors the business plan that outlined target markets, revenue potential, and areas of future growth in the security and surveillance market sector.

She also designed and implemented the marketing strategy and communications program for new corporate partnerships, premium client relationships, and public relations initiatives. The company subsequently received $4.5 million in additional venture capital funding and met first-year revenue goals.

From 2000 to 2001, she was the vice president of US marketing for Categoric Software, Surrey, a United Kingdom company. She created new corporate branding and implemented the new brand in international marketing programs and promotional events.

For Surrey, Catherine managed a $1 million annual US marketing budget and a four-person staff and established a Premium Client Program that resulted in a 150 percent increase in revenue earned from top-tier clients, and she developed and managed a US-based revenue-generation program and closed-loop prospect-tracking system, resulting in a 32 percent increase in qualified prospects generated per quarter.

A graduate of the George Mason University with a BA in English (Professional Writing/Editing), and eight graduate level courses in English, Catherine believes in civic involvement.

She is active in the Friends of the Orphans Regional Advisory Committee, and is a fundraising board member. She also works with the Frank Foundation Child Assistance International, GRACE Arts “Art in the Schools” Program, the Children’s Science Center of Northern Virginia, and the Leukemia and Lymphoma Society.

Last spring, Catherine was instrumental in helping to organize and promote an incredibly successful fundraising benefit for Kidsave International, called Kismet for Kidsave, which raised nearly $140,000 for the program that helps connect kids in foster care with loving families.

For more information, visit www.girlsontherunofnova.org or send Catherine an email at ckeightley@gotrnova.org.

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

If you do not tell the truth about yourself
, you cannot tell it about other people.”

– Virginia Woolf

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

Ripeness is all.”

– William Shakespeare

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

Traveling is one way of lengthening life, at least in appearance.”

– Benjamin Franklin

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

– Suzy Welch

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

– Ted Leonsis

Anything not worth doing well is not worth doing.”

– Warren Buffett