• Columnists

Catherine Keightley, Executive Director, Girls on the Run of NOVA

COLUMN = GIRLS ON THE RUN

With more than 17 years experience in marketing strategy, branding, membership, and customer programs, writer and PR expert Catherine Keightley excels at developing marketing strategies that meet and exceed revenue goals on challenging budgets and timelines.

She is currently the executive director of Girls on the Run of Northern Virginia, a position she began in June 2010 after spending nearly a decade working as an independent marketing consultant.

In that capacity, she worked as a pro bono partner with The Women’s Center to clarify its evolving mission and quantify revenue opportunities, as well as developed the year-end board of directors’ presentation.

She also co-wrote the Metropolitan Washington Council of Governments brochure to increase the number of foster parents enrolled in the Respite Foster Care program. The brochure was used to develop a radio script that resulted in a nearly 30 percent enrollment increase.

And Catherine developed new corporate positioning for InforMax, Inc., an international bioinformatics company, where she managed the roll-out of the new positioning in a variety of sales vehicles and branding initiatives.

Catherine also developed the brand platform for Leverage Computing and implemented the brand through traditional and online marketing programs. And she designed and wrote the content for the Metropolitan Institute for Plastic Surgery website (www.metplasticsurgery.com) in order to better align the website with new corporate positioning.

Previously, Catherine worked for ObjectVideo in Reston, VA, as its director of marketing. In that position, she helped develop, write, and present to the board of directors the business plan that outlined target markets, revenue potential, and areas of future growth in the security and surveillance market sector.

She also designed and implemented the marketing strategy and communications program for new corporate partnerships, premium client relationships, and public relations initiatives. The company subsequently received $4.5 million in additional venture capital funding and met first-year revenue goals.

From 2000 to 2001, she was the vice president of US marketing for Categoric Software, Surrey, a United Kingdom company. She created new corporate branding and implemented the new brand in international marketing programs and promotional events.

For Surrey, Catherine managed a $1 million annual US marketing budget and a four-person staff and established a Premium Client Program that resulted in a 150 percent increase in revenue earned from top-tier clients, and she developed and managed a US-based revenue-generation program and closed-loop prospect-tracking system, resulting in a 32 percent increase in qualified prospects generated per quarter.

A graduate of the George Mason University with a BA in English (Professional Writing/Editing), and eight graduate level courses in English, Catherine believes in civic involvement.

She is active in the Friends of the Orphans Regional Advisory Committee, and is a fundraising board member. She also works with the Frank Foundation Child Assistance International, GRACE Arts “Art in the Schools” Program, the Children’s Science Center of Northern Virginia, and the Leukemia and Lymphoma Society.

Last spring, Catherine was instrumental in helping to organize and promote an incredibly successful fundraising benefit for Kidsave International, called Kismet for Kidsave, which raised nearly $140,000 for the program that helps connect kids in foster care with loving families.

For more information, visit www.girlsontherunofnova.org or send Catherine an email at ckeightley@gotrnova.org.

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

You only live once. But if you do it right, once is enough.”

– Mae West

The gem cannot be polished without friction; nor man perfected without trials.”

– Chinese proverb

Pain is inevitable. Suffering is optional.”

– Dalai Lama

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

When we speak we are afraid our words will not be heard or welcomed. But when we are silent, we are still afraid. So it is better to speak.”

– Audre Lorde

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

If you do work that you love, and the work fulfills you, the rest will come.”

– Oprah Winfrey

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

In the middle of difficulty lies opportunity.”

– Albert Einstein

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Friendship is the only cement that will hold the world together.”

– Woodrow Wilson

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

You must have chaos within you, to create a dancing star.”

– Frederic Nietzsche

The only dream worth having is to live while you’re alive and die only when you’re dead.”

– Arundhati Roy

If you do not tell the truth about yourself
, you cannot tell it about other people.”

– Virginia Woolf

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

Anything not worth doing well is not worth doing.”

– Warren Buffett

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

The mind is everything. What you think, you become.”

– Buddha

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

When a dog runs at you, whistle for him.”

– Henry David Thoreau