• Columnists

Catherine Keightley, Executive Director, Girls on the Run of NOVA

COLUMN = GIRLS ON THE RUN

With more than 17 years experience in marketing strategy, branding, membership, and customer programs, writer and PR expert Catherine Keightley excels at developing marketing strategies that meet and exceed revenue goals on challenging budgets and timelines.

She is currently the executive director of Girls on the Run of Northern Virginia, a position she began in June 2010 after spending nearly a decade working as an independent marketing consultant.

In that capacity, she worked as a pro bono partner with The Women’s Center to clarify its evolving mission and quantify revenue opportunities, as well as developed the year-end board of directors’ presentation.

She also co-wrote the Metropolitan Washington Council of Governments brochure to increase the number of foster parents enrolled in the Respite Foster Care program. The brochure was used to develop a radio script that resulted in a nearly 30 percent enrollment increase.

And Catherine developed new corporate positioning for InforMax, Inc., an international bioinformatics company, where she managed the roll-out of the new positioning in a variety of sales vehicles and branding initiatives.

Catherine also developed the brand platform for Leverage Computing and implemented the brand through traditional and online marketing programs. And she designed and wrote the content for the Metropolitan Institute for Plastic Surgery website (www.metplasticsurgery.com) in order to better align the website with new corporate positioning.

Previously, Catherine worked for ObjectVideo in Reston, VA, as its director of marketing. In that position, she helped develop, write, and present to the board of directors the business plan that outlined target markets, revenue potential, and areas of future growth in the security and surveillance market sector.

She also designed and implemented the marketing strategy and communications program for new corporate partnerships, premium client relationships, and public relations initiatives. The company subsequently received $4.5 million in additional venture capital funding and met first-year revenue goals.

From 2000 to 2001, she was the vice president of US marketing for Categoric Software, Surrey, a United Kingdom company. She created new corporate branding and implemented the new brand in international marketing programs and promotional events.

For Surrey, Catherine managed a $1 million annual US marketing budget and a four-person staff and established a Premium Client Program that resulted in a 150 percent increase in revenue earned from top-tier clients, and she developed and managed a US-based revenue-generation program and closed-loop prospect-tracking system, resulting in a 32 percent increase in qualified prospects generated per quarter.

A graduate of the George Mason University with a BA in English (Professional Writing/Editing), and eight graduate level courses in English, Catherine believes in civic involvement.

She is active in the Friends of the Orphans Regional Advisory Committee, and is a fundraising board member. She also works with the Frank Foundation Child Assistance International, GRACE Arts “Art in the Schools” Program, the Children’s Science Center of Northern Virginia, and the Leukemia and Lymphoma Society.

Last spring, Catherine was instrumental in helping to organize and promote an incredibly successful fundraising benefit for Kidsave International, called Kismet for Kidsave, which raised nearly $140,000 for the program that helps connect kids in foster care with loving families.

For more information, visit www.girlsontherunofnova.org or send Catherine an email at ckeightley@gotrnova.org.

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

He who knows he has enough is rich.”

– Tao Te Ching

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb

The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

Running that first shop taught me business is not financial science; it’s about trading.”

– Anita Roddick, founder, The Body Shop

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

Why am I whispering when I have something to say?”

– Eve Ensler

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

Always be on the lookout for the presence of wonder.”

– E.B. White

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

The music is all around us. All you have to do is listen.”

– August Rush

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

Success is the necessary misfortune of life, but it is only to the very unfortunate that it comes early.”

– Anthony Trollope

Remember that it’s okay to ask for help when you’re stumped, because sometimes you really can’t be expected to handle everything alone.”

– Martha Beck

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

Anything not worth doing well is not worth doing.”

– Warren Buffett

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington