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Catherine Keightley, Executive Director, Girls on the Run of NOVA

COLUMN = GIRLS ON THE RUN

With more than 17 years experience in marketing strategy, branding, membership, and customer programs, writer and PR expert Catherine Keightley excels at developing marketing strategies that meet and exceed revenue goals on challenging budgets and timelines.

She is currently the executive director of Girls on the Run of Northern Virginia, a position she began in June 2010 after spending nearly a decade working as an independent marketing consultant.

In that capacity, she worked as a pro bono partner with The Women’s Center to clarify its evolving mission and quantify revenue opportunities, as well as developed the year-end board of directors’ presentation.

She also co-wrote the Metropolitan Washington Council of Governments brochure to increase the number of foster parents enrolled in the Respite Foster Care program. The brochure was used to develop a radio script that resulted in a nearly 30 percent enrollment increase.

And Catherine developed new corporate positioning for InforMax, Inc., an international bioinformatics company, where she managed the roll-out of the new positioning in a variety of sales vehicles and branding initiatives.

Catherine also developed the brand platform for Leverage Computing and implemented the brand through traditional and online marketing programs. And she designed and wrote the content for the Metropolitan Institute for Plastic Surgery website (www.metplasticsurgery.com) in order to better align the website with new corporate positioning.

Previously, Catherine worked for ObjectVideo in Reston, VA, as its director of marketing. In that position, she helped develop, write, and present to the board of directors the business plan that outlined target markets, revenue potential, and areas of future growth in the security and surveillance market sector.

She also designed and implemented the marketing strategy and communications program for new corporate partnerships, premium client relationships, and public relations initiatives. The company subsequently received $4.5 million in additional venture capital funding and met first-year revenue goals.

From 2000 to 2001, she was the vice president of US marketing for Categoric Software, Surrey, a United Kingdom company. She created new corporate branding and implemented the new brand in international marketing programs and promotional events.

For Surrey, Catherine managed a $1 million annual US marketing budget and a four-person staff and established a Premium Client Program that resulted in a 150 percent increase in revenue earned from top-tier clients, and she developed and managed a US-based revenue-generation program and closed-loop prospect-tracking system, resulting in a 32 percent increase in qualified prospects generated per quarter.

A graduate of the George Mason University with a BA in English (Professional Writing/Editing), and eight graduate level courses in English, Catherine believes in civic involvement.

She is active in the Friends of the Orphans Regional Advisory Committee, and is a fundraising board member. She also works with the Frank Foundation Child Assistance International, GRACE Arts “Art in the Schools” Program, the Children’s Science Center of Northern Virginia, and the Leukemia and Lymphoma Society.

Last spring, Catherine was instrumental in helping to organize and promote an incredibly successful fundraising benefit for Kidsave International, called Kismet for Kidsave, which raised nearly $140,000 for the program that helps connect kids in foster care with loving families.

For more information, visit www.girlsontherunofnova.org or send Catherine an email at ckeightley@gotrnova.org.

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

‎No one is useless in this world who lightens the burden of another.”

– Charles Dickens

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

What would you attempt to do if you knew you could not fail?”

– Magical

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

The mind is everything. What you think, you become.”

– Buddha

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

Inspiration and genius — one and the same.”

– Victor Hugo

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

Never cut what you can untie.”

– Joseph Joubert

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

There is little success where there is little laughter.”

– Andrew Carnegie

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

The music is all around us. All you have to do is listen.”

– August Rush

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Anything not worth doing well is not worth doing.”

– Warren Buffett

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck