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Chef Edgar Alvarez, Avenida Restaurant

COLUMN = FOOD

I grew up in Guatemala, and the thing that is etched in my memory is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family and when breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

I remember my mother plucking fresh chickens in the yard. She would cut up tons of vegetables and then toss everything in a giant pot. It would simmer just long enough to bring out the most mouthwatering flavors.

She was truly an amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to mix what I knew well with traditional pub-grub recipes. On opening we served elegant comfort food that received rave reviews, and later several awards from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

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Things don’t change. You change your way of looking, that’s all.”

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But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

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He who knows he has enough is rich.”

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Don’t follow your dreams. Chase them.”

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It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

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We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

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The less effort, the faster and more powerful you will be.”

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No man will make a great leader who wants to do it all himself, or to get all the credit for doing it”

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As each woman realizes her power, she transforms the world.”

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If you do work that you love, and the work fulfills you, the rest will come.”

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Nothing in the world can take the place of persistence.”

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Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

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A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

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I may not be able to change what takes place, but I can always choose to change my thinking.”

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The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

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Nothing is a mistake. There’s no win and no fail. There’s only make.”

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As each woman realizes her power, she transforms the world.”

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There’s nowhere you can be that isn’t where you’re meant to be…”

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Happy are those who dream dreams and are ready to pay the price to make them come true.”

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The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

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If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

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The journey is the reward.”

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If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

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Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

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Spend the afternoon. You can’t take it with you.”

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Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

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We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

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Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

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The critical ingredient is getting off your butt and doing something.”

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That man is richest whose pleasures are the cheapest.”

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My task is really not to change myself but to become familiar with who I am.”

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Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

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Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

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‎That which grows fast withers as rapidly; that which grows slowly endures.”

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Running that first shop taught me business is not financial science; it’s about trading.”

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Be bold and mighty forces will come to your aid.”

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Patience and perseverance have a magical effect before which obstacles vanish.”

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Some things are destined to be—it just takes us a couple of tries
to get there.”

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To find what you seek in the road of life, leave no stone unturned.”

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Do not be afraid of mistakes, providing you do not make the same one twice.”

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It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

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Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

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You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

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I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

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Practice kindness all day to everybody and you will realize you’re already in heaven now.”

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