• Columnists

Chef Edgar Alvarez, Avenida Restaurant

COLUMN = FOOD

I grew up in Guatemala, and the thing that is etched in my memory is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family and when breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

I remember my mother plucking fresh chickens in the yard. She would cut up tons of vegetables and then toss everything in a giant pot. It would simmer just long enough to bring out the most mouthwatering flavors.

She was truly an amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to mix what I knew well with traditional pub-grub recipes. On opening we served elegant comfort food that received rave reviews, and later several awards from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

I don’t do very well without fear. There needs to be a part of me saying, ‘That’s going to fail,’ so I can prove myself wrong.”

– Harry Potter's Daniel Radcliffe

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

What would you attempt to do if you knew you could not fail?”

– Magical

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Inspiration and genius — one and the same.”

– Victor Hugo

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

The journey is the reward.”

– Greg Norman

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

– Charles Brower, Advertising Hall of Fame

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

Always be on the lookout for the presence of wonder.”

– E.B. White

Don’t sit down and wait for the opportunities to come. Get up and make them!”

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No one is useless in this world who lightens the burden of another.”

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Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

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Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

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The great use of life is to spend it on something that will outlast it.”

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Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

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Be bold and mighty forces will come to your aid.”

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No longer talk at all about the kind of man a good man ought to be, but be such.”

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Never never never never give up.”

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Who cares if my glass is half empty or half full; I still have something to drink.”

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You often meet your fate on the road you take to avoid it.”

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You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

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4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

– Joseph Campbell

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

The mind is everything. What you think, you become.”

– Buddha

Never cut what you can untie.”

– Joseph Joubert

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

The only dream worth having is to live while you’re alive and die only when you’re dead.”

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Always bear in mind that your own resolution to succeed is more important than any one thing.”

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It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison