• Columnists

Chef Edgar Alvarez, Avenida Restaurant

COLUMN = FOOD

I grew up in Guatemala, and the thing that is etched in my memory is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family and when breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

I remember my mother plucking fresh chickens in the yard. She would cut up tons of vegetables and then toss everything in a giant pot. It would simmer just long enough to bring out the most mouthwatering flavors.

She was truly an amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to mix what I knew well with traditional pub-grub recipes. On opening we served elegant comfort food that received rave reviews, and later several awards from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

You may ask me for anything you like except time.”

– Napoleon

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

What would you attempt to do if you knew you could not fail?”

– Magical

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

The mind is everything. What you think, you become.”

– Buddha

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

– Tony Robbins

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

There is little success where there is little laughter.”

– Andrew Carnegie

Luck is what happens when preparation meets opportunity.”

– Seneca

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

If you would create something,
 you must be something.”

– Johann Wolfgang von Goethe

When a dog runs at you, whistle for him.”

– Henry David Thoreau

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

The journey is the reward.”

– Greg Norman

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

‎No one is useless in this world who lightens the burden of another.”

– Charles Dickens

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

Why am I whispering when I have something to say?”

– Eve Ensler

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

The music is all around us. All you have to do is listen.”

– August Rush