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Chef Edgar Alvarez, Avenida Restaurant

COLUMN = FOOD

I grew up in Guatemala, and the thing that is etched in my memory is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family and when breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

I remember my mother plucking fresh chickens in the yard. She would cut up tons of vegetables and then toss everything in a giant pot. It would simmer just long enough to bring out the most mouthwatering flavors.

She was truly an amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to mix what I knew well with traditional pub-grub recipes. On opening we served elegant comfort food that received rave reviews, and later several awards from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

To follow, without halt, one aim: There’s the secret of success.”

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Don’t sit down and wait for the opportunities to come. Get up and make them!”

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The mind is everything. What you think, you become.”

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They who give have all things. They who withhold have nothing.”

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Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

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Happy are those who dream dreams and are ready to pay the price to make them come true.”

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Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

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You may ask me for anything you like except time.”

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A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

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The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

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Hope sees the invisible, feels the intangible, and achieves the impossible.”

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The critical ingredient is getting off your butt and doing something.”

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A man who strikes first admits that his ideas have given out.”

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Only those who will risk going too far can possibly find out how far one can go.”

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There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

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Nothing is a mistake. There’s no win and no fail. There’s only make.”

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You must have chaos within you, to create a dancing star.”

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I don’t do very well without fear. There needs to be a part of me saying, ‘That’s going to fail,’ so I can prove myself wrong.”

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The fixity of a habit is generally in direct proportion to its absurdity.”

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Always look at what you have left. Never look at what you have lost.”

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If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

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Do not be afraid of mistakes, providing you do not make the same one twice.”

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The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

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Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

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To be what we are, and to become what we are capable of becoming, is the only end of life.”

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What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

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A great secret of success is to go through life as a man who never gets used up.”

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Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

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Life shrinks or expands in proportion to one’s courage.”

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Passion makes perfect.”

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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

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Once you find something you love to do, be the best at doing it.”

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Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

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The only dream worth having is to live while you’re alive and die only when you’re dead.”

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Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

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Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

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No longer talk at all about the kind of man a good man ought to be, but be such.”

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The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

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