• Columnists

Chef Edgar Alvarez, Avenida Restaurant

COLUMN = FOOD

I grew up in Guatemala, and the thing that is etched in my memory is the scene of my grandmother, aunts, and mother preparing a meal at my grandmother’s ranch outside the city. It was an all-day affair, for we were a giant family and when breakfast ended, all the women in the family would go off to the market to buy the freshest produce, meat, and fish for lunch and dinner. They did not have much to spend, but la comida was always full of love and flavor.

I remember my mother plucking fresh chickens in the yard. She would cut up tons of vegetables and then toss everything in a giant pot. It would simmer just long enough to bring out the most mouthwatering flavors.

She was truly an amazing chef, although she would never consider herself one. But she taught me everything I know. I watched closely the way she would add some of this and not too much of that. She gave me a love for good, healthy, hearty food just like the kind I prepare today.

When I came to this country, I worked as a sous chef at some of the best restaurants in Philadelphia, including the original Dock Street, the four-star restaurant The Striped Bass, and the gourmet Chinese restaurant, Susanna Foo. I had the opportunity to work under the excellent chefs who cooked there, as well as Phillippe Chin and Keong Bahn, when I worked at Phillippe.

After fine-tuning my skills, I was ready to go off on my own in 1999 and became the head chef at The Black Sheep near Rittenhouse Square. Although Irish pub cuisine was new to me, I decided to mix what I knew well with traditional pub-grub recipes. On opening we served elegant comfort food that received rave reviews, and later several awards from Philadelphia magazine’s “Best Of” series, among others.

What I love about being a chef is that there is always something new and different to learn. And after I married my wife, Chef Kim Katz Alvarez, and we had our beautiful children, Emma and Alejandro, we moved to the suburbs and I was eager to see what the Main Line had to offer. I was not disappointed.

In 2004, we bought the Delaware Market House in Gladwyne, a 100-year-old establishment with a wonderful history that Kim and I turned into one of the most unique gourmet markets and catering companies in the region, as CNN Money noted. We closed the Market in March and soon after began working on opening our new restaurant, Avenida.

The goal for me as head chef at this new Latin American restaurant is to bring my childhood memories to life for my kids and my customers. I hope that everyone I cook for thoroughly enjoys their food, and leaves the table with a renewed zest for all that life has to offer.

For more information about Avenida, visit www.avenidarestaurant.com. And to make a reservation to sample the fine Latin American dishes that are getting rave reviews, call Kim Katz Alvarez at 267.385.6857.

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

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It is easier to fight for one’s principles than to live up to them.”

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We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

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Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

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It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

Hope sees the invisible, feels the intangible, and achieves the impossible.”

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The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

Inspiration and genius — one and the same.”

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The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

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Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

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This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

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My task is really not to change myself but to become familiar with who I am.”

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Remember that it’s okay to ask for help when you’re stumped, because sometimes you really can’t be expected to handle everything alone.”

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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

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If you would create something,
 you must be something.”

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Persist and persevere, and you will find most things that are attainable, possible.”

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Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

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Part of your destiny is to live in the zone of maximum satisfaction.”

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How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

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It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

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We need to learn to set our course by the stars, not by the lights of every passing ship.”

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Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

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An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


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I will pay more for the ability to deal with people than any other ability under the sun.”

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When a dog runs at you, whistle for him.”

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If you do work that you love, and the work fulfills you, the rest will come.”

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You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

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Instead of loving your enemies, treat your friends a little better.”

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You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

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Some things are destined to be—it just takes us a couple of tries
to get there.”

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The music is all around us. All you have to do is listen.”

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Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

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4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

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If we all did the things we are capable of doing, we would literally astound ourselves.”

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Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

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Whatever you do may seem insignificant, but it is most important that you do it.”

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The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

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Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

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If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

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I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott