• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

– Ted Leonsis

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

Anything not worth doing well is not worth doing.”

– Warren Buffett

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

Some things are destined to be—it just takes us a couple of tries
to get there.”

– J.R. Ward, Lover Mine

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

If you have built castles in the air, your work need not be lost; that is where they should be. 
Now put foundations under them.”

– Henry David Thoreau

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

– Marilyn vos Savant

The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

The great use of life is to spend it on something that will outlast it.”

– William James

Pain is inevitable. Suffering is optional.”

– Dalai Lama

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

There is little success where there is little laughter.”

– Andrew Carnegie

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

Passion makes perfect.”

– Eugene Biro

Traveling is one way of lengthening life, at least in appearance.”

– Benjamin Franklin

By your stumbling the world is perfected.”

– Sri Aurobindo

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

The only dream worth having is to live while you’re alive and die only when you’re dead.”

– Arundhati Roy

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

– Martin Luther King Jr.

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

– Charles Darwin

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing.”

– Maya Angelou

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

– Erica Jong

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi