• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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The gem cannot be polished without friction; nor man perfected without trials.”

– Chinese proverb

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

Why am I whispering when I have something to say?”

– Eve Ensler

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

The only way to compel men to speak good of us is to do it.”

– Voltaire

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

Never never never never give up.”

– Winston Churchill

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

You must have chaos within you, to create a dancing star.”

– Frederic Nietzsche

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

If you would create something,
 you must be something.”

– Johann Wolfgang von Goethe

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

– Robert Fritz

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler