• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

There is little success where there is little laughter.”

– Andrew Carnegie

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

Friendship is the only cement that will hold the world together.”

– Woodrow Wilson

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

The only dream worth having is to live while you’re alive and die only when you’re dead.”

– Arundhati Roy

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

– Charles Darwin

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

– Martin Luther King Jr.

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

When a dog runs at you, whistle for him.”

– Henry David Thoreau

Never never never never give up.”

– Winston Churchill

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

Inspiration and genius — one and the same.”

– Victor Hugo

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

– Ted Leonsis

That man is richest whose pleasures are the cheapest.”

– Henry David Thoreau

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

Never cut what you can untie.”

– Joseph Joubert

What would you attempt to do if you knew you could not fail?”

– Magical

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington