• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success?”

– Steven Schussler

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

In the middle of difficulty lies opportunity.”

– Albert Einstein

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

If you want to be busy, keep trying to be perfect. If you want to be happy, focus on making a difference.”

– Lisa Earle McLeod

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

– Tony Robbins

Luck is what happens when preparation meets opportunity.”

– Seneca

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

The only way to compel men to speak good of us is to do it.”

– Voltaire

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

Always bear in mind that your own resolution to succeed is more important than any one thing.”

– Abraham Lincoln

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Always be on the lookout for the presence of wonder.”

– E.B. White

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

When a dog runs at you, whistle for him.”

– Henry David Thoreau

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

Don’t judge each day by the harvest you reap, but by the seeds you plant.”

– Robert Louis Stevenson

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver