• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

– Brian Tracy

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Success is the necessary misfortune of life, but it is only to the very unfortunate that it comes early.”

– Anthony Trollope

Pain is inevitable. Suffering is optional.”

– Dalai Lama

Friendship is the only cement that will hold the world together.”

– Woodrow Wilson

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Anything not worth doing well is not worth doing.”

– Warren Buffett

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

‎No one is useless in this world who lightens the burden of another.”

– Charles Dickens

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

Ripeness is all.”

– William Shakespeare

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

A man who strikes first admits that his ideas have given out.”

– Chinese Proverb

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

The mind is everything. What you think, you become.”

– Buddha

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

– Charles Brower, Advertising Hall of Fame

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver