• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Passion makes perfect.”

– Eugene Biro

The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

– Charles Brower, Advertising Hall of Fame

Just don’t give up trying to do what you really want to do.
 Where there is love and inspiration, I don’t think you can go wrong.”

– Ella Fitzgerald

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

– Charles R. Swindoll

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

When a dog runs at you, whistle for him.”

– Henry David Thoreau

The young man knows the rules, but the old man knows the exceptions.”

– Oliver Wendell Holmes Jr., U.S. Supreme Court justice

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

If you do work that you love, and the work fulfills you, the rest will come.”

– Oprah Winfrey

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

The only way to compel men to speak good of us is to do it.”

– Voltaire

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

– Erica Jong

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained individuals quitting their day jobs.”

– Bill Rancic, "The Apprentice"

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

Luck is what happens when preparation meets opportunity.”

– Seneca