• November 2010

The Power of Giving

Since this is the month of Thanksgiving, in this issue of Be Inkandescent Magazine, we have taken the opportunity to celebrate the power and importance of giving.

Research shows that your brain actually lights up when you give, writes author Wendy Smith in Give a Little: How Your Small Donations Can Transform Our World. “Researchers at the National Institute of Neurological Disorders and Stroke found that something in our brains shaped by evolution allows us to feel joy when we do good things,” she says. “It’s a biological force.” Read our review.

Also in this issue, you’ll learn about several incredible non-profit organizations including the Maasai Girls Education Fund, The Center for Wilderness Safety, and the World Food Programme, which is run by our Truly Amazing Woman, Josette Sheeran.

The pièce de résistance of this issue is the November Entrepreneur of the Month, Robert Egger, the founder of the DC Central Kitchen, and author of the inspiring book, “Begging for Change.” He teaches us the dollars and sense of making non-profits responsive, efficient, and rewarding for all.

As industrialist and philanthropist Warren Buffett says: “Anything not worth doing well is not worth doing.”

Here’s to giving it your all.Hope Katz Gibbs
Editor & publisher, Be Inkandescent Magazine
Founder, Inkandescent Public Relations
Illustration (above) by Michael Gibbs, www.michaelgibbs.com

Nonprofit guru Robert Egger is "Begging for Change"

NOVEMBER 2010 ENTREPRENEUR OF THE MONTH

Robert Egger, founder of the DC Central Kitchen

By Hope Katz Gibbs

“Hello, my name is Robert and I’m a recovering hypocrite,” writes nonprofit advocate Robert Egger in the beginning of his book, “Begging for Change: The dollars and sense of making nonprofits responsive, efficient, and rewarding for all.”

The founder of the DC Central Kitchen, who among other leadership roles was tapped to clean up the beleaguered United Way National Capital Area as interim director back in 2002, is on a mission.

“I discovered soon after I started the DC Central Kitchen that winning my war — the war against hunger — wasn’t just about feeding more people or building more efficient kitchens,” Egger explains in his book. “Even if I spent the rest of my life raising hundreds of millions of dollars for the ‘cause,’ I realized that all the money would never end hunger. Hunger is tied to other battles. It’s about education, child care, job training, AIDS work, drug counseling, affordable housing, and health care.”

“It’s about what products we buy, how we donate our money, and how we vote,” he adds. “It’s about creating a system of self-sufficiency for two things: the people we’re assisting and the services we’re providing. It’s about building alliances with volunteers, donors, corporations, and other nonprofits that all share a unified vision of the future. It’s about smashing stereotypes, and fighting hypocrisy.”

“You probably think these observations should be filed under D for ‘Duh,’ but you’d be surprised how difficult they are to implement in the nonprofit world.”

And so, Eggers is begging for change.

“With the economy dragging and other factors at play, in the coming years there is going to be a dramatic thinning out in the nonprofit world,” Egger told members of the Arlington Chamber of Commerce, who gathered to hear him speak in October.

Nonetheless, he believes it’s time for nonprofit organizations to band together so they are a more powerful and organized group.

“If 30 nonprofit organizations got together and approached a bank to say they’d all transfer their accounts to that one institution — in exchange for a seat on the board of directors — they would influence change,” he says. “If they did the same with a PR firm, their mutual vendors, and other organizations that will help them grow, they’d influence change.”

Without this kind of cataclysmic shift, Egger can’t see things improving for many organizations in the nonprofit world that don’t have the financial security to plan long-term goals.

“The harsh reality is that some nonprofit organizations shouldn’t be running day to day,” he insists. “Many of them should go out of business, but because they’re in what’s called the ‘independent sector,’ neither the government nor Adam Smith’s Indivisible Hand has the power to make them go away. And that is the biggest problem of the sector: We are perpetually helping perpetually failing companies.”

How did Egger get on the giving bandwagon?

Egger wasn’t always an advocate for the poor. He started his career managing some of DC’s top nightclubs and restaurants. His 20s were spent rubbing elbows with some of the biggest names in show business — Emmylou Harris, Mel Torme, Rosemary Clooney, and the Ramones — acts he booked to entertain the champagne crowd that gathered for lobster and filet, and yes, maybe a little cocaine.

So, how did a man who dreamed of one day opening his own Rick’s Café Américain, å la the film Casablanca, start a nonprofit to help the hungry and homeless?

The idea began to form one evening in 1989 when he and his fiancé (now his wife) Claudia volunteered to feed the poor with Grace Church in Georgetown.

“It was the least snooty church we could find to get married at,” Egger explains. “Being the new kids in the congregation, we were encouraged to volunteer for something called Grate Patrol. But feeding the poor just wasn’t my thing. Then one day we got cornered by an organizer and had run out of excuses.”

By the end of the night, after seeing so many people line up for a warm bowl of lentil soup, Egger had questions. Lots of them.

“Was this all there was to it, handing out food?” he wondered. “Where were the social workers, the homeless shelter partners, the drug counselors, the incentives to help these people get out of their situation, or at least out of the friggin’ rain?”

Within weeks, the restaurateur that had previously been somewhat of a party animal, had a new dream. “My idea was simple,” he shares. “The [homeless] nonprofits could take unused food that was thrown away by restaurants and caterers, but instead of dropping it off at shelters, they could bring it to a ‘central kitchen’ where it could be chopped, combined, cooked, and then distributed.”

And then he added a twist. “Instead of just cooking it, the nonprofits could teach the homeless people the basics of food service as part of a modest job-training program. To me, it was Food Service 101, a logical flow that seemed evident.”

It was. But it took Egger years to convince officials, donors and even the homeless that he was on to something. Challenge after challenge, obstacle after obstacle, the stubborn entrepreneur persevered. Today, the DC Central Kitchen produces and distributes more than 4,000 meals a day — and his program is a model for what to do right in the nonprofit world. Egger is the recipient of the Oprah “Angel” award, the Bender Prize, and a Caring Award.

“Change happens by empowering and educating people,” Egger believes.

Aneika Muhammad (pictured right) is one of 10 students to intern at the Washington Convention Center, courtesy of the DC Central Kitchen’s Culinary Job Training program.

In October, she was arranging rolls and breadsticks for the Congressional Black Caucus dinner. By the end of November, she will be one of the 25 students who graduate from the 80th Culinary Job Training program hosted by the DC Central Kitchen.

“These internships enable students to spend a 40-hour work week under a mentoring chef in preparation for a real working environment,” Egger explains.

The weeklong internship is just one element of the Culinary Job Training program’s professional empowerment curriculum. Throughout the 12-week program, students participate in a bi-weekly class that covers topics such as networking etiquette, the value of jobs vs. a career, and how the culinary industry works. The students participate in mock interviews with DC Central Kitchen staff to help them perfect their interviewing skills.

Still, Egger knows there is more to be done. “We need to move beyond our 19th century concept of charity and usher in a 21st century model of change and reform for nonprofits,” he insists.

Click here to read Egger’s Tips for Entrepreneurs.

Robert Egger's insights for non-profits, businesses, volunteers, and donors

By Hope Katz Gibbs

I often start at the end when I’m reading a non-fiction book.

It’s the part of the writing exercise where the author lets his guard down and tells the reader what he really wanted to say all along.

And although Robert Egger’s entire book, “Begging for Change,” is as quick-witted and delicious as a champagne brunch on a sunny Sunday — the last pages give readers specific, practical advice on how to directly apply his experience and hard-won wisdom.

He concludes with this: “For the past 15 years I’ve been a recovering hypocrite, and every day I’ve been working and sweating to make Washington, DC a better hometown, a place for friends with friends. You too can do your part in your city or town, even with your family, your neighborhood, your office or congregation. Don’t be afraid to start small, or start with what you know best.”

Following are a dozen of his heartfelt tips, which come from a much longer list of his observations. For the full monty, buy his book.

Robert Egger’s rules for nonprofits

• Look at what you do. Are you a 19th century charity or a 21st-century community corporation?

• The recent downturn in public support for nonprofits isn’t about the economy. It’s about skepticism. The public has had enough with pity and platitudes. Americans want a plan.

• No matter how good you think you are, you aren’t. Everybody and everything can and will be boring. Always be open to opportunity and push farther and go faster and bring as many people along for the ride as possible.

• Find balance. Give yourself and your employees time to decompress. A nonprofit career is hard work, and everyone needs some space and time off.

Egger’s rules for businesses

• Think about how much money we would have in every community if we pooled money from the biggest nonprofits, corporate philanthropy, individual donations, and the local government. Throw in the volunteer hours of students, corporate employees, and retirees. Add all of this up. Now tell me, with all of these resources, what can’t we fix?

• Forget the three-year plan. Those are baby steps. Think Coltrane: Giant Steps. Imagine what your community will look like in 10 years. Combine your resources and your ideas, prioritize your plans, and work toward those goals as a true community.

• Don’t try to reinvent philanthropy. Just as there are too many nonprofits duplicating services, there are too many corporations and foundations duplicating philanthropic efforts. Philanthropy has to be tied to local politics and partners in the community. If the players are not in sync, their efforts won’t work.

• Don’t confuse marketing with making a difference. It’s more important for the public to respect you than it is for them to like you. The public wants more than feel-good imagery. They want action.

Egger’s rules for volunteers and donors

• Don’t feel guilty if you can’t fund every struggling or failing nonprofit. There are too many agencies chasing the same dollars, and the reality is we’d be stronger and more effective if many of them consolidated or went out of business.

• Americans give on average $1,600 a year to nonprofits. Would you invest that much in the stock market without doing research? Ask questions. Demand answers.

• Don’t scatter your donations. Philanthropy is spread across too many interests. Be selective and be generous, and fund the nonprofit you choose at a level that allows the organization to focus on the mission, not the money.

• Believe in the impossible. We have the power to make this an amazing society — if we work together. Be part of it. Make waves.

For more thoughts, read Robert Egger’s blog: www.robertegger.org

Click here to learn more about the DC Central Kitchen: www.dccentralkitchen.org

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

– Marilyn vos Savant

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

– Bill Rancic, "The Apprentice"

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

He who knows he has enough is rich.”

– Tao Te Ching

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

Passion makes perfect.”

– Eugene Biro

Why am I whispering when I have something to say?”

– Eve Ensler

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

Just don’t give up trying to do what you really want to do.
 Where there is love and inspiration, I don’t think you can go wrong.”

– Ella Fitzgerald

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

By your stumbling the world is perfected.”

– Sri Aurobindo

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Never cut what you can untie.”

– Joseph Joubert

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

Anything not worth doing well is not worth doing.”

– Warren Buffett

Never never never never give up.”

– Winston Churchill

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

Education is an admirable thing to have, but it is well to remember that nothing worth knowing can be taught.”

– Oscar Wilde

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

The mind is everything. What you think, you become.”

– Buddha

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

Some things are destined to be—it just takes us a couple of tries
to get there.”

– J.R. Ward, Lover Mine

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success?”

– Steven Schussler

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