• April 2011

What Makes Your Business Rock?

“So you want to be a rock ‘n’ roll star / Then listen now to what I say / Just get an electric guitar / And take some time and learn how to play / And when your hair’s combed right / and your pants fit tight / It’s gonna be all right.”

Those lyrics are by Roger McGuinn, our April Entrepreneur of the Month, and the advice in that song could easily be adapted to business. The legendary rock star is a founding member of The Byrds, the 1960s band responsible for giving us scores of iconic tunes such as “Chestnut Mare,” “Turn! Turn! Turn!,” “Mr. Tambourine Man,” and “Eight Miles High.” Scroll down to read our interview with McGuinn and his wife and business partner of three decades, Camilla, who share insights into the world of business, and the realities of fame.

Also in this issue: Read about our Truly Amazing Woman of the Month, Kathi Kamen Goldmark, the founder of the Rock Bottom Remainders — the band composed of award-winning authors — which Roger McGuinn toured with last April.

In our Education column, you’ll find insights into whether your child is ready for college in an interview by Fairfax County Public Schools Superintendent Ann Monday with the county’s Asst. Superintendent of Instructional Services Peter Noonan.

In our Management column, Dr. Alice Waagen gives tips on how to take control of your business. Our Medical columnist, Dr. John Jones of Simplicity Urgent Care, wants us to rock steady, and warns us about the addictive potential of prescription painkillers. And for everyone trying to maximize their visibility, we added a Public Relations column this month; so don’t miss our 12 Tips for PR Success.

Deciding which networking events to attend this month? Be sure to check out the April events happening in DC, courtesy of Kim Villa, our director of InkandescentNetworking.com. She also teaches us how to calculate our “Networking ROI.”

We leave you with this parting thought by business rock star Richard Branson, who said: “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

Here’s to being Inkandescent. — Hope Katz Gibbs, founder
Be Inkandescent Magazine / Inkandescent Public Relations

Illustrations (above) by Michael Glenwood Gibbs, from his book, Blue Moons, Yellow Cows, Green Tambourines.

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