• April 2013

Conscious Capitalism: Business the Whole Foods Way

What is Conscious Capitalism? It’s John Mackey’s way of liberating the heroic spirit of business—and its tenets reveal the philosophy of this savvy businessman, who dropped out of college and lists “busboy” and “waiter” on his resume just below his current job, CEO of Whole Foods Market.

With coauthor and marketing professor Raj Sisodia, who is the cofounder of the Conscious Capitalism movement, Mackey takes us through the four tenets of what it takes for any company to powerfully create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

Scroll down for our feature on Mackey, our April 2013 Entrepreneur of the Month. And don’t miss Sisodia’s Six Tips for Entrepreneurs.

Also in this issue:

  • Author Vanessa Diffenbaugh is our Truly Amazing Woman this month, for not only is this foster mother the scribe behind the bestseller, “The Language of Flowers,” she’s the co-founder of our Nonprofit of the Month, the Camillia Network. “When it became clear that my book about a child emancipated from the foster care system would get a lot of attention nationally, I wanted to create a platform to help the kids I was writing about,” Diffenbaugh explains. Click here to see why she’s truly amazing.
  • Camillia Network embraces the idea of Conscious Capitalism by helping kids emancipated from the foster care system on their 18th birthday realize that they are supported and loved. Crowd-sourcing is the key, and a community of thousands have donated goods and time to ensure the kids have what they need to find success as adults. Executive director Isis Dallis Keigwin explains.
  • That’s just a taste of what you’ll find in this month’s issue, which is packed with great insights on putting Conscious Capitalism to work. Bryan Beatty talks about “The Inflation Issue,” Andrea Keating explains how she built an international company that has stood the the test of time, Lyndsey DePalma serves up foods that will heal you, and Barbara Mitchell tells us how to help employees love their job.
  • We are also proud to announce our new program: Inkandescent Internships. To celebrate the launch, we asked our former intern, now editorial assistant, Ashley Freund about her experience, and her tips on acing an internship. If you know a college student, recent grad, or career-changer who is looking for a way to get their feet wet in the industry of their dreams, check out the program: InkandescentInternships.com. In addition to providing training in PR and marketing, the program will be a clearinghouse for placing interns in a variety of small businesses in our network.

We leave you with these parting words from Whole Foods Market CEO John Mackey: “Before I co-founded Whole Foods Market, I attended two universities, where I accumulated about 120 hours of electives, primarily in philosophy, religion, and history. I only took classes I was interested in, and if a class bored me, I quickly dropped it. I never took a single business class. I actually think it worked to my advantage in business, for as an entrepreneur, I had nothing to unlearn. I only had room for innovation, and new possibilities.”

Here’s to possibilities! — Hope Katz Gibbs, publisher, Be Inkandescent magazine • founder, The Inkandescent Group, LLC

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