• September 2015

Why Did the Leaders of Stone Brewing Choose to Open a HQ in Richmond?

If you love craft beer, then you’ve probably tossed back a bottle or two of Stone Brewing Co.‘s IPA and Porter. The #10 largest craft brewery in the nation, Stone generates $185 million in annual sales and employs more than 900 people. Why did Stone decide to open its East Coast plant in Richmond?

Because it has gotten so popular around the country that the cost of shipping caused the company to set up a second manufacturing plant in the mid-Atlantic. In January 2014, Stone’s C-team put out a bid — and the competition to woo the brewery turned out to be steep. Proposals were submitted from 250 communities from 20 states, but when it came down to the final three cities, Richmond, VA, sealed the deal.

Here’s what’s in it for Richmond:

  • Starting this year, Stone will begin to invest $74 million to construct a production brewery, packaging hall, destination restaurant, gardens, retail store, and administrative offices in Richmond.
  • Stone has been listed 10 times on the Inc. 500 | 5000 Fastest Growing Private Companies.
  • Stone was called the “All-Time Top Brewery on Planet Earth” by BeerAdvocate magazine — twice.
  • It is also the first American craft brewer to independently own and operate facilities in Berlin.

In this podcast interview, we interview two of Stone’s top leaders, COO Pat Tiernan and CFO Craig Spitz. They were in the River City to meet with Richmond Economic Development COO Jane Ferrara, the exec who led the charge to bring Stone to town. You’ll learn:

  1. What made Richmond stand out from the 250 other cities
  2. What the big brewer has in store for 2015 and beyond
  3. Why so many people love beer — and why Stone’s marketshare is growing
  4. How the other craft brewers in town felt about Stone moving in.

And more!

Click here to listen to the entire podcast now!

And click here to read more about Ferrara’s coup in the “May 2015 issue of Be Inkandescent magazine.”:https://beinkandescent.com/back-issues?q=2015-05

https://beinkandescent.com/tips-for-entrepreneurs/501/lee+woodruff+tips https://beinkandescent.com/tips-for-entrepreneurs/1202/3-ways-to-become-more-empathetic https://beinkandescent.com/tips-for-entrepreneurs/1763/how-to-create-a-lean-in-circle https://beinkandescent.com/tips-for-entrepreneurs/1737/Zieglers+7+Tips https://beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier https://beinkandescent.com/tips-for-entrepreneurs/461/business-tips-from-the-love-doctor http://www.weaversway.coop https://beinkandescent.com/articles/?c=hiring https://beinkandescent.com/tips-for-entrepreneurs/205/muhammad-yunus-tips-for-entrepreneurs http://www.currysauto.com http://www.inkandescentpr.com https://beinkandescent.com/tips-for-entrepreneurs/270/jonathan-alter-s-tips-for-entrepreneurs http://www.weaversway.coop https://beinkandescent.com/entrepreneur-of-the-month/1966/selling-with-noble-purpose-what-you-need-to-know https://beinkandescent.com/tips-for-entrepreneurs/1702/marketing-professor-raj-sisodia-on-the-future-of-business-success https://beinkandescent.com/entrepreneur-of-the-month/1127/entrepreneurs-in-education https://beinkandescent.com/tips-for-entrepreneurs/447/a-look-inside-the-nature-conservancy https://beinkandescent.com/tips-for-entrepreneurs/1288/do-you-have-the-barefoot-spirit-here-s-are-11-ways-to-harness-it https://beinkandescent.com/tips-for-entrepreneurs/236/nell-merlino-s-tips-for-entrepreneurs http://www.theessentialhrhandbook.com www.bartlettpearinn.com http://www.beinkandescent. com/tips-for-entrepreneurs/586/ I%27ll+Mature+When+I%27m+Dead https://beinkandescent.com/entrepreneur-of-the-month/863/ridley-pearson-lights-up-the-sky http://inkandescentpr.com http://www.inkandescentnetworking.com https://beinkandescent.com/tips-for-entrepreneurs/183/ted-leonsis-tips-for-entrepreneurs http://www.crewscontrol.com https://beinkandescent.com/tips-for-entrepreneurs/1849/Charting+the+Course https://beinkandescent.com/entrepreneur-of-the-month/954/martha-beck-helps-you-find-your-way-in-a-wild-new-world http://www.andyhinesight.com/ https://beinkandescent.com/tips-for-entrepreneurs/1870/dr+ruta+aidis http://www.theinkandescentradioshow.com https://beinkandescent.com/entrepreneur-of-the-month/1987/darrah-cloud https://beinkandescent.com/tips-for-entrepreneurs/1897/mob-rules-what-former-heist-expert-louis-ferrante-can-teach-you https://beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment https://beinkandescent.com/entrepreneur-of-the-month/2082/what-will-your-second-act-be https://beinkandescent.com/back-issues?q=2011-10 https://beinkandescent.com/entrepreneur-of-the-month/2055/the-fun-of-paying-it-forward https://beinkandescent.com/tips-for-entrepreneurs/781/alan-webber-s-favorite-rules-for-2012-and-beyond https://beinkandescent.com/tips-for-entrepreneurs/714/wannabe-fools https://beinkandescent.com/entrepreneur-of-the-month/1924/michael-franti https://beinkandescent.com/tips-for-entrepreneurs/530/to-everything-turn-turn-turn-roger-and-camilla-mcguinn-s-tips-for-entrepreneurs http://trulyamazingwomen.com https://beinkandescent.com/entrepreneur-of-the-month/1081/Pamela+Hartigan https://beinkandescent.com/tips-for-entrepreneurs/1791/7+Top+Dog+Tips https://beinkandescent.com/tips-for-entrepreneurs/359/steven-schussler-s-5-ps-for-business-success-personality-product-persistence-people-philanthropy https://beinkandescent.com/tips-for-entrepreneurs/323/the-magic-of-blackboard-inc http://www.pr-rules.com https://beinkandescent.com/tips-for-entrepreneurs/620/unleash-your-potential https://beinkandescent.com/entrepreneur-of-the-month/2041/PR+Rules https://beinkandescent.com/entrepreneur-of-the-month/893/Maria+Bartiromo https://beinkandescent.com/tips-for-entrepreneurs/1819/mansour-javidan-s-tips-for-successful-global-leaders https://beinkandescent.com/tips-for-entrepreneurs/152/tactical-tips-from-gina-schaefer https://beinkandescent.com/entrepreneur-of-the-month/2147/andy-hines-shines-a-light-on-the-future-of-the-workforce https://beinkandescent.com/entrepreneur-of-the-month/974/dont+sweat http://inkandescentnetworking.com/index.php?s=host-directory http://www.inkandescentnetworking.com http://www.sharonarmstrongandassociates.com https://beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions https://beinkandescent.com/tips-for-entrepreneurs/690/good-ideas-optimism-and-a-healthy-splash-of-doing-good-success https://beinkandescent.com/entrepreneur-of-the-month/1058/michael-gerber-takes-us-inside-the-dreaming-room https://beinkandescent.com/tips-for-entrepreneurs/736/the+four+generations https://beinkandescent.com/tips-for-entrepreneurs/1272/Seth+Goldman https://beinkandescent.com/entrepreneur-of-the-month/2163/holy-bagumba-kate-dicamillo-s-flora-ulysses-takes-readers-on-an-incandescent-adventure-costco-connection http://artatlargeinc.com/ https://beinkandescent.com/tips-for-entrepreneurs/299/dr-ben-carson-offers-advice-for-entrepreneurs-on-how-to-conduct-a-best-worst-analysis www.houseofsteep.com https://beinkandescent.com/tips-for-entrepreneurs/1462/government+rules https://beinkandescent.com/entrepreneur-of-the-month/1007/the-science-of-healing https://beinkandescent.com https://beinkandescent.com/tips-for-entrepreneurs/102/the-bognet-way https://beinkandescent.com/entrepreneur-of-the-month/818/reebok-s-president-uli-becker-jumpstarts-the-shaping-up-of-america https://beinkandescent.com/tips-for-entrepreneurs/401/robert-s-rules-for-non-profits-businesses-volunteers-and-donors https://beinkandescent.com/tips-for-entrepreneurs/426/insights-on-business-from-the-rosetta-stone https://beinkandescent.com/entrepreneur-of-the-month/2100/Montpelier https://beinkandescent.com/tips-for-entrepreneurs/561/starbucks-rules https://beinkandescent.com/tips-for-entrepreneurs/653/guy-kawasaki-s-journey-to-enchantment https://beinkandescent.com/tips-for-entrepreneurs/21/julie-s-tips-for-entrepreneurs http://inkandescentnetworking.com/?s=network https://beinkandescent.com/tips-for-entrepreneurs/1918/dr-andrew-weil-s-tips-for-achieving-emotional-well-being https://beinkandescent.com/tips-for-entrepreneurs/2230/what-can-entrepreneurs-do-to-fight-for-human-rights-karen-hanrahan-explains https://beinkandescent.com/tips-for-entrepreneurs/2201/can-lsd-and-ecstasy-help-us-harness-the-power-to-heal http://www.inkandescentspeakers.com https://beinkandescent.com/tips-for-entrepreneurs/2229/science-of-gratitude https://beinkandescent.com/entrepreneur-of-the-month/1163/what-it-means-to-have-it-all-insights-from-52-truly-amazing-women-and-some-amazing-men https://beinkandescent.com/entrepreneur-of-the-month/650/guy-kawasaki-s-enchantment-the-art-of-changing-hearts-minds-and-actions http://inkandescentnewsletters.com