Are you a “top dog”? Do you want to be?

Your answer to that question is the theme of the July issue of Be Inkandescent magazine, and the focus of Po Bronson and Ashley Merryman’s new book, Top Dog: The Science of Winning and Losing. The in-depth research that unfolds over 250 pages will fascinate and educate you about the fine art of competition.

Also in this issue:

• Rita Moreno, now 81, has rocked the red carpet for decades. Learn about her life as an actress, dancer, and barrier breaker for Hispanics as this month’s Truly Amazing Woman.

• Kristine Carlson takes us beyond the concept of winning and losing with her TEDx Talk on what it means to wake up to an inspired life. She’s this month’s featured Inkandescent Speaker.

• Harvard Law Lecturer Erica Ariel Fox Asks: Are You Winning From Within?

• Dave Beck gives us insight into whether we need long-term-care insurance in this month’s Retirement column.

• Blo of San Francisco is our featured fashionista company this month. Co-owner Sonja K. explains how as a 20something she is gaining a competitive edge providing customers with style, sass, and “frequent-dryer miles” in this month’s Fashion column.

• And speaking of winners, meet our team of Inkandescent Interns for summer 2013. These six high school and college students are all scholars and critical thinkers who have an ambition to learn about our holistic approach to PR and marketing. Led by our former intern, and current editorial assistant Ashley Freund, we are excited about what they’ll accomplish and learn. Stay tuned for more.

As President Dwight Eisenhower said, “What counts is not necessarily the size of the dog in the fight—it’s the size of the fight in the dog.”

Here’s to fighting the good fight. — Hope Katz Gibbs, publisher, Be Inkandescent magazine. • Illustrations by MichaelGibbs.com