• Columnists

Beverly Schwartz

COLUMN = SOCIAL ENTREPRENEURSHIP

Beverly Schwartz joined Ashoka as senior marketing counsel from Fleishman Hillard, an international communications agency. At Fleishman, she built and helped manage its social issues portfolio, using her expertise in social marketing as the foundation for the portfolio. She also developed and directed Fleishman’s domestic and international social impact portfolio and was project director of the non-advertising portion of the Office of National Drug Control Policy’s “Youth Anti-Drug Media Campaign.”

Schwartz´s interest in social issues spans most of her career. In the mid-70s she was executive director of the Minnesota Association for Nonsmokers and was instrumental in passing the nation’s first state law banning smoking in public places.

Subsequently, at the US Centers for Disease Control and Prevention, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS, “America Responds to AIDS,” and simultaneously directed the Office on Smoking and Health’s public information function. In other lives, while at the American Academy of Ophthalmology, Schwartz developed a project that provided free eye-care for the indigent elderly, along with the Reagan White House, Apple Computers, and the Mitre Corporation (the project is about to mark its 20th year of operation).

At the Academy for Educational Development, she worked globally on the problem of education reform, with an emphasis on getting and retaining girls in school in developing countries, on civil society issues, and on changing health and environmental behaviors.

Schwartz is dedicated to promoting the field of social marketing. An associate editor of the Social Marketing Quarterly, she is also a Steering Committee member of the annual “Innovations in Social Marketing Conference.” The focus of her Master of Science degree while at the University of Minnesota and the City University of New York was behavioral science. Learn more here: www.ashoka.org.

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The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

Always be on the lookout for the presence of wonder.”

– E.B. White

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Success is the necessary misfortune of life, but it is only to the very unfortunate that it comes early.”

– Anthony Trollope

By your stumbling the world is perfected.”

– Sri Aurobindo

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

Always bear in mind that your own resolution to succeed is more important than any one thing.”

– Abraham Lincoln

The journey is the reward.”

– Greg Norman

Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

– Thomas Carlyle

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

The important thing is not being afraid to take a chance. The greatest failure is to not try.”

– Debbi Fields, Mrs. Fields Cookies

If you would create something,
 you must be something.”

– Johann Wolfgang von Goethe

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

The mind is everything. What you think, you become.”

– Buddha

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

– Nolan Bushnell, founder, Atari

Education is the most powerful weapon which you can use to change the world.”

– Nelson Mandela

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

You only live once. But if you do it right, once is enough.”

– Mae West

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

– Robert Fritz

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

If you have built castles in the air, your work need not be lost; that is where they should be. 
Now put foundations under them.”

– Henry David Thoreau

If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.”

– Anna Quindlen

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

Some things are destined to be—it just takes us a couple of tries
to get there.”

– J.R. Ward, Lover Mine

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

– Bill Rancic, "The Apprentice"

The gem cannot be polished without friction; nor man perfected without trials.”

– Chinese proverb

Don’t follow your dreams. Chase them.”

– Richard Dumb