RISK is the topic we tackle in the August issue of Be Inkandescent Magazine.

As a PR, marketing, and publishing company that focuses on helping entrepreneurs grow their businesses, the Inkandescent PR team was curious to learn the answers to these questions about risk:

Are all entrepreneurs natural risk-takers? Does success in business equate to taking calculated risks? Or are most risk-takers simply daredevils who are willing to risk it all? Do entrepreneurs have a predisposition to being willing to take a risk? Is it a personality type? Can a willingness to take risks be learned? Click on the articles below, which will take you to this months articles on Be Inkandescent Magazine where you can read what our 18 columnists have to say about taking risks in their industries.

Below, you’ll find the introduction to our interview with our August Entrepreneur of the Month: Dr. Ben Carson. The world famous Johns Hopkins Children’s Center neurosurgeon, who separates conjoined twins for a living, is also the author of “Take the Risk.” *Don’t miss his Tips for Entrepreneurs, where he teaches us to use his best / worst analysis to decide which risks to take.

Click here to read the entire August issue of the magazine! www.beinkandescent.com

Here’s to your success!
“Hope Katz Gibbs, editor & publisher
Founder, Inkandescent Public Relations

Dr. Ben Carson, the world-famous neurosurgeon who separates conjoined twins at Johns Hopkins Children’s Center, is no stranger to risk. Read on to find out how he takes a calculated approach to determining which risks are worth taking in medicine, business, and life — and how you can, too!_

How risky is it to separate conjoined twins? Dr. Ben Carson, the director of pediatric neurosurgery at Johns Hopkins Children’s Center in Baltimore, says he doesn’t think about his work in those terms. “You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks,” explains Carson in his latest book, “Take the Risk.”

How can you identify, choose, and live with acceptable risk? In “Take the Risk,” Carson packs the pages with gripping tales about some of the most complicated cases he’s worked on — including trying to separate the 29-year-old Iranian twins Ladan and Laleh Bijani, and successfully performing a risky hemispherectomy (the removal of one-half of the brain) on 4-year-old Maranda Francisco. Carson’s book illustrates how his experiences have enabled him to move forward instead of being paralyzed by fear. The surgeon realizes that in our security-obsessed culture his attitude is unique, and that’s why he felt compelled to issue a wake-up call.

Click here to read more about Dr. Ben Carson.

Click here to read Dr. Carson’s Tips for Entrepreneurs.